About Mom On The Go
Mom On The Go is a South Shore based Food Truck and Restaurant, serving Gourmet Homemade Style Grilled Cheese and more. Mom serves a variety of delicious ooey-gooey Grilled Cheeses. She believes that you are never too old for a grilled cheese. It’s a classic go-to favorite, but still, Mom likes to have fun and created many different (and even seasonal) favorites among her customers. From adding potato chips to turkey and stuffing, she never limits her creativity.
Starting off as a Food Truck, Mom went on then to opening a Pop-Up restaurant in the Hanover Mall, in Massachusetts.
Client
June Somers
Project
[wsi_Single_WebDesign_Title] Website
Year
[wsi_Single_WebDesign_Year]
Mom On The Go
Logo Design
The South Shore Food Truck Association, composed of local food trucks, food trailers, restaurants, pop-ups, and mobile caterers, needed to showcase a variety of vendors and businesses, as well as sample elements and give a feel for the South Shore area. Focusing on many aspects that draw people to the South Shore, representing the many vendors and businesses and creating a bold color scheme, I was able to create the Main Logo which features the food truck ‘zooming’ out of the logo, representing their commitment, dedication, and their passion to their work.
The logo was then taken and simplified to really showcase and represent all the vendor and business types that compose the SSFTA. Focusing primarily on Food Trucks, Food Trailers, Restaurants, and Pop-ups. It still features the same bold color scheme as well as the main text logo but simplified more. The logo was then taken again and simplified even more for a text-only version for print and multi-purpose use.
Iconography
