About Stella Rose
Robyn Murray, the primary designer at Stella Rose has created, built and coordinated flower, plant, entertainment and event décor installations, in both corporate and social settings for the past 25 years. Robyn has provided the flowers and the floral arrangements for the corporate clients in the stadium suites and hospitality village for the Miami Open Tennis Tournament (originally The Lipton) on Key Biscayne. Recent corporate clients at that event include SAP, LaCoste, HSBC, Rolex, Mercedes Benz, Xerox, The Miami Herald, and many many more. Social clients and events serviced over the years in all of her capacities are too numerous to list but include The Miami Heart Ball, many events at Viscaya in Miami, The Boca Resort and it’s subsidiaries in Boca, The Breakers in Palm Beach as well as weddings designed by Preston Bailey for Martha Stewart in the Hamptons to name a few. Recent clients in differing capacities have included Alan Cumming, Ben Maisani and Daniel Nardicio Productions with design and installation work at Club Cumming in New York, coordination and assistance in Liza Minnelli’s recent move from NYC to LA, and she is still employed at Radio City Music Hall in the hair department where she has worked on the Christmas Show for the last 10 years.
Stella Rose
Logo Design
The conception of the logo for Stella Rose started out very literally by incorporating the nautical theme with the boat “Stella Rose” and the actual depiction of a single rose. Working from preliminary sketches and working our way towards rough mockups the logo began to take shape. The rose needed to be very stylized almost depicting that of a stained glass window to showcase the art and the beauty within the store. The boat ‘coming out’ of the logo was to symbolize the new coming age of beauty and the waves crashing on the shore to erase and give a new blank canvas, so to speak. The logo was then encased by a circle which not only represented the sunrise and sunset of each day, and each season of life, but also that of unity.
As the main logo began to take form, we began to look at the different elements and how we could create different variations of the logo for print, POS digital copies, as well as simplified logos to be embroidered and used later on clothing. The main logo was simplified to a text version, and emblem version, and a combination of the two.
