About West Star Health & Healing
Purple Poppy is a small women’s clothing store, with unique, special, and handpicked clothing from a variety of designers and brands. With their keen eye for fashion and ability to stay on the cutting edge of style and trends, has allowed for Purple Poppy to bring happiness and delight to its customers for over 25 years.
Originally located in Popponesset and then relocated to the famous Mashpee Commons, allowed Purple Poppy to grow their collection of clothing, showcasing contemporary women’s clothing, an abundance of color, style, and choices.
With its success of the Mashpee Commons location, Purple Poppy has now opened a second location in the sunny Naples, Florida.
Client
Lix Westwater
Project
[wsi_Single_WebDesign_Title] Website
Year
[wsi_Single_WebDesign_Year]
West Star Health & Healing
Logo Design
The Purple Poppy Logo design process started with thinking of characteristics that represented the feeling of the store, which felt as High-End Clothing that was also very preppy, playful and colorful. I also wanted to use the Poppy flower as the main element to give the logo a ‘Pop’ or ‘Burst’ mirrored from the assortment and variety of clothing they carried. The customized ‘Poppy’ handwritten font I felt had to showcase the playfulness of the store, but would also be a contrast from the Serifed font used for ‘Purple’ as well as the Sans Serif font used for the locations. Once again, to give it a pop and a burst to draw attention and bring focus to the overall logo.
The Main Logo was then taken and simplified even further for printing, as well as a text-only version for multi-purpose use.
Promotional Images
Iconography
